This week LinkedIn reminded me that I have been writing and hosting YkOnline.ca for 7 years.
I remember back in 2009 when I started it. I was young and naive. I didn’t know what the world had in store for me but away I went writing little pieces on local news and happenings.
It wasn’t good. I pretended I was the news, but I wasn’t. What I was doing, was pushing content, photos and video before it was so available on Facebook. I was making local content accessible to anyone from anywhere. I believed I was rallying people around the content that made Yellowknife.
Over the years, my own focus for the site shifted as I started to develop myself a career in online media.
I shifted to hosting local events and writing profiles on Yellowknifers. It became about promoting Yellowknife as the city I love.
I then realized I couldn’t keep up with time-sensitive content. I had a job I needed to focus on.
This was when I started to once again shift to the idea of YkOnline.ca as an information source. Information for those moving to, living in and visiting Yellowknife. I stopped publishing time-sensitive content and started publishing where to find it.
Articles now have a long lifespan and only need little updates as information might change.
I’ve found this approach satisfying. The content on the site helps people make the most of their time in Yellowknife. And, hopefully, enjoy the city that I love so much.
Over these past 7 years YkOnline.ca has changed so much that it only seemed fitting to rebrand.
I’ve always thought of YkOnline.ca as an all-encompassing website about Yellowknife. Never focused on one area or topic, so I wanted that represented in the new brand.
Luckily, a friend was able to help me out.
We worked together for a few months on this redesign. Me rambling on about vision, purpose, and passion. And her interpreting my crazy into something beautiful. We came to something that I absolutely love. Something that represents all the cool, funky and awesome things that make up Yellowknife.
So, welcome to the new Yellowknife Online logo:
In the coming months, content will return to being published on a regular basis. And we’ll be announcing another neat endeavour, which has me quite excited.